Network of laser hair removal centers “ProLaser”
Representative offices in 13 cities of Russia
A problem
High competition on Instagram
A task
Find alternative sources of lead generation
A solution
The whole solution can be divided into several stages:
Client Briefing
Research on the potential of search engines
Competitor analytics
Website development taking into account future SEO promotion
SEO promotion
Numbers
To the number of clients from search engines
x2
To organic traffic
+80%
To website visibility
x5
What we did
As a result of the briefing and research into Google’s potential, it became clear that organic traffic can compete with Instagram. The demand for all kinds of requests related to laser hair removal is growing from year to year.
The next step was aimed at researching competitors in the cities where the company operates. The interest was in those organizations that occupied high positions in search results for our client’s target queries. We collected a list of them and we had a lot of work ahead of us to analyze each site into many components in order to take into account all kinds of functionality and sections on the future site.
As a result, we got a table
The site was developed using CMS 1C:Bitrix. After the release, a semantic core was assembled and SEO promotion began with the gradual introduction of cities so that Google could index a large amount of data.
The site maintains high positions for many key queries in different cities.
Currently, the team is monitoring competitors and making changes to the site that will increase visibility in search engines. Special attention is paid to behavioral factors and link mass.
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